![]() Use an email address from your actual business domain if at all possible. Sign in with a valid Google account or create one if needed.Yes, but I don’t have ownership of it – Request ownership of a listing Yes, and it’s unclaimed – Claim a Google My Business listing No – Create a new Google My Business listing Google search resulting in a knowledge panel for the business Look for a “knowledge panel” listing for the business.Also search for previous business names, phone numbers, or addresses.Enter the business name, city and state / province.No – You cannot create a GMB listing for your business. Yes – Search for Your Business on Google. ![]() You must own or be an authorized representative of the business.See Google’s FAQ for adding a business before it opens. ![]() You must be currently open or opening within 90 days.Church services, classes or meetings at locations you don’t have the authority to represent.Seasonal businesses with permanent signage at location.ATMs, video-rental kiosks, express mail drops and select other similar services.At your customer’s location (service area business).At your place of business (storefront business).You must must interact in-person with customers during stated business hours:.Get support for GMB questions, problems or suspensions.Ĭlaim / Create a Google My Business Listing Does Your Business Qualify for a Listing? *.Check and update your listing regularly.Encourage, monitor and respond to reviews.Link your GMB listing to Google Ads and /or Google Merchant Center.Create a GMB website as another citation for your business.Consider enabling Reserve with Google if appropriate.Consider enabling Google Assistant and / or direct messaging.Setup a welcome offer and use Google Posts regularly.Add products, services or menu as appropriate.Optimize your business information (name, address, phone, hours, categories, etc.).Setup users with proper access to your account.Verify your listing to prove it’s for a legitimate business.Claim or create a Google My Business listing.The sections below go into detail on each step. Here are the basic steps in fully optimizing a GMB listing. When you optimize a GMB listing, you optimize not only to help your business rank better in search results, but also to help encourage people who see your listing to take the next step and contact or visit you. How to Optimize Your Google My Business Listing ![]() If you have questions, would like to request additions, or have suggestions to improve / correct this checklist, please post them in the comments section below. We created this checklist for Google My Business as a single point of reference and will update it continually to reflect the changes and best practices recommended by the most well-respected local search experts in the world. However, Google My Business changes frequently and the best practices for a well-optimized listing are not always clear. In some ways, your GMB listing is even more important that your website.Ĭlaiming and optimizing your Google My Business listing is critical for not only for getting new customers, but helping repeat customers do business with you again. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. Google My Business (GMB) is the most important online listing for any local business. ![]()
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